SUSTAINABLE CREATIVITY

Balancing performance
and wellbeing in
places where ideas matter.

Doing excellent work while feeling well.

Creative teams are sitting in a pressure cooker.

Performance expectations are high. Wellbeing expectations have shifted. And teams, managers and individuals are left to figure it out alone.

Modern work needs human skills we were never taught.

The way we work has shifted fundamentally: how we collaborate, where we work, what we expect from work. But we were never taught the human skills to adapt. 

Managers never received training in how to lead people through this. Employees never got the tools to keep up with new demands.

The result? Friction. Overwhelm. Disengagement.

Sustainable Creativity isn't a compromise
between performance and wellbeing.

LEARN MORE ABOUT ME

It's what happens when both are taken seriously at the same time.

This isn't generic wellbeing. It's practical, psychology-backed, and built specifically for creative environments.

Creative teams rarely lack talent. What they often lack is a shared language for how they work, tools that actually fit how they think, and the knowledge to sustain creative performance without burning out. That's what my programmes are built to give them.



The goal is not to “fix people”, but to upgrade how work actually works.

WHAT THIS LOOKS LIKE IN PRACTICE

Every programme is custom to your team and context. It typically starts with a survey to understand where your team is. Followed by team workshops and leadership sessions to build shared knowledge and language. Wrapping up with a practical guidebook to navigate everyday challenges long after I've left.

Recently delivered as a full programme for Nike EMEA Brand Creative.

Bespoke to
your team. Grounded in psychology.

VP BRAND DESIGN | NIKE GLOBAL

ANDY WALKER

"That was a career's worth of learning in one hour."

CREATIVE DIRECTOR |
DESIGN BRIDGE AND PARTNERS

ULRIKE JÜRGENS

"Lena has a deep understanding of how creativity and wellbeing intertwine. She just gets it.

Her approach isn't superficial; it's smart, grounded and full of actionable strategies that truly resonate with creative minds."

BRAND CREATIVE STUDIO MANAGER |
 NIKE EMEA

ADELAIDE PRICE

"Lena helped us shape an achievable plan for building a more sustainable creative culture."

"Lena’s experience within creative teams and her understanding of fast-paced, deadline-driven environments made her a strong partner for the Nike Brand Creative team.

She brought a methodical approach, acted as a true thought partner, and helped us shape an achievable plan for building a more sustainable creative culture."

SENIOR ART DIRECTOR | PHILIPS

BRENDAN CONN

“An enlightening and valuable session that I would highly recommend to creative teams.”

Teams where the work is personal, the pressure is real, and the standard is high.

WHO THIS IS FOR

Creative directors, heads of design, and people leaders in organisations where ideas are the product. Agencies, in-house creative teams, design-led companies. 

If you're responsible for a team and you want them to do their best work without burning out — this is for you.

Hi, I'm Lena

Based in Amsterdam.
Working with teams across Europe.

I spent nearly two decades inside creative organisations where people, performance, and pressure collide. I know what modern creative work feels like and what it requires.

I came to this work as a brand designer. Over time I combined that experience with training in positive psychology, coaching, neuroscience and leadership. The result is a way of working that takes both performance and people seriously — and doesn't treat them as opposites.

I translate human behaviour, motivation, and performance science into practical tools for the real world.

An independent voice.

Embedded where it matters.

Focused on the human side of creative performance.


Ready to talk?

BOOK A CALL

Book a free 30-minute conversation and we'll figure out together whether this is a fit for your team.

MANAGER | NIKE EMEA


EKATERINA IGOREVNA GOLOVKINA

“This work already saved me on a mad day. I was able to recognise when I was tipping into panic and bring myself back.

Thank you so much, Lena, your work is truly meaningful and it works!”

BRAND CREATIVE SENIOR DESIGNER |
NIKE EMEA

DAVIDE GIOACCHINI

“Lena makes wellbeing feel real and practical. She breaks down complex ideas into relatable examples and simple, actionable tools for the workplace.

Her workshop was clear, focused and thoughtfully designed to integrate seamlessly into everyday work life.”

SENIOR DESIGNER | NIKE EMEA

VIKTORIJA VALIULYTĖ

"Lena has an incredible knack for asking the right questions to get to the bottom of the problem."

PRODUCTION DIRECTOR | NIKE EMEA

EMILY GRIFFITH

"Wellbeing as a concept is something I prioritize in my life. But wellbeing, as I am learning from Lena, is much broader than I realised. She’s helped me understand it more holistically and has given me tools to better understand myself and my relationship with wellbeing.

Her course materials are simple, clear and beautifully designed, making the lessons easy to digest and apply immediately. And most importantly…Lena! She is intuitive, empathetic, inclusive and supportive, enabling a safe space for everyone to share and learn together. Thank you so much Lena!!!"

Balancing performance and wellbeing in
places where ideas matter.

SUSTAINABLE
CREATIVITY

Doing excellent work while feeling well.

Performance expectations are high. Wellbeing expectations have shifted. And teams, managers and individuals are left to figure it out alone.

Creative teams are sitting in a pressure cooker.

Modern work needs human skills we were never taught.

The way we work has shifted fundamentally: how we collaborate, where we work, what we expect from work. But we were never taught the human skills to adapt. 

Managers never received training in how to lead people through this. Employees never got the tools to keep up with new demands.

The result? Friction. Overwhelm. Disengagement.

It's what happens when both are taken seriously at the same time.

Sustainable Creativity isn't a compromise
between performance and wellbeing.

Creative teams rarely lack talent. What they often lack is a shared language for how they work, tools that actually fit how they think, and the knowledge to sustain creative performance without burning out. That's what my programmes are built to give them.
This isn't generic wellbeing. It's practical, psychology-backed, and built specifically for creative environments.

The goal is not to “fix people”, but to upgrade how work actually works.

WHAT THIS LOOKS LIKE IN PRACTICE
Every programme is custom to your team and context. It typically starts with a survey to understand where your team is. Followed by team workshops and leadership sessions to build shared knowledge and language. Wrapping up with a practical guidebook to navigate everyday challenges long after I've left.

Recently delivered as a full programme for Nike EMEA Brand Creative.

Bespoke to
your team. Grounded in psychology.

VP BRAND DESIGN | NIKE GLOBAL

"That was a career's worth of learning in one hour."

ANDY WALKER

CREATIVE DIRECTOR | DESIGN BRIDGE AND PARTNERS

"Lena has a deep understanding of how creativity and wellbeing intertwine. She just gets it. Her approach isn't superficial; it's smart, grounded and full of actionable strategies that truly resonate with creative minds."

ULRIKE Jürgens

"Lena’s years of experience working within creative teams, combined with her knowledge of how to integrate wellbeing into a fast-paced, deadline-driven environment, made her a great partner for the Nike Brand Creative team. 

Lena is methodical in her approach and acted as a thought partner throughout the process of shaping our wellbeing program. She carefully considered the team’s needs and mapped out an achievable plan to help us build a more sustainable creative culture."

"Lena mapped out an achievable plan to help us build a more sustainable creative culture."

BRAND CREATIVE STUDIO MANAGER | NIKE EMEA

Adelaide price

Senior Art Director | Philips

“An enlightening and valuable session that I would highly recommend to creative teams.”

Brendan Conn

Creative directors, heads of design, and people leaders in organisations where ideas are the product. Agencies, in-house creative teams, design-led companies. 

If you're responsible for a team and you want them to do their best work without burning out — this is for you.
WHO THIS IS FOR

Teams where the work is personal, the pressure is real, and the standard is high.

Hi, I'm Lena

Based in Amsterdam.
Working with teams across Europe.

I spent nearly two decades inside creative organisations where people, performance, and pressure collide. I know what modern creative work feels like and what it requires.

I came to this work as a brand designer. Over time I combined that experience with training in positive psychology, coaching, neuroscience and leadership. The result is a way of working that takes both performance and people seriously — and doesn't treat them as opposites.

I translate human behaviour, motivation, and performance science into practical tools for the real world.

An independent voice.

Embedded where it matters.

Focused on the human side
of creative performance.


Ready to talk?

BOOK A CALL

Book a free 30-minute conversation and we'll figure out together whether this is a fit for your team.

“This work already saved me on a mad day. I was able to recognise when I was tipping into panic and bring myself back.

Thank you so much, Lena, your work is truly meaningful and it works!”

Manager | Nike EMEA

Ekaterina Igorevna Golovkina

“Lena makes wellbeing feel real and practical. She breaks down complex ideas into relatable examples and simple, actionable tools for the workplace.

Her workshop was clear, focused and thoughtfully designed to integrate seamlessly into everyday work life.”

Brand Creative Senior Designer | Nike EMEA

Davide Gioacchini

"Lena has an incredible knack for asking the right questions to get to the bottom of the problem."

SENIOR DESIGNER | NIKE EMEA

Viktorija Valiulytė

"Wellbeing as a concept is something I prioritize in my life. But wellbeing, as I am learning from Lena, is much broader than I realised. She’s helped me understand it more holistically and has given me tools to better understand myself and my relationship with wellbeing.

Her course materials are simple, clear and beautifully designed, making the lessons easy to digest and apply immediately. And most importantly…Lena! She is intuitive, empathetic, inclusive and supportive, enabling a safe space for everyone to share and learn together. Thank you so much Lena!!!"

Production Director | Nike EMEA

Emily Griffith