Based in Amsterdam.
Working with teams across Europe.
I spent nearly two decades inside creative organisations where people, performance, and pressure collide. I know what modern creative work feels like and what it requires.
I came to this work as a brand designer. Over time I combined that experience with training in positive psychology, coaching, neuroscience and leadership. The result is a way of working that takes both performance and people seriously — and doesn't treat them as opposites.
I translate human behaviour, motivation, and performance science into practical tools for the real world.